The kits behind the playbooks. Not just the theory.
Every pillar documents a system. Every kit hands you the build — the scaffold, the config, the reference card. Free with your email.
Closed revenue, not raw clicks.
- Starter repo manifest
The Worker Fan-Out Starter
A copy-ready Cloudflare Worker that turns one form submit into clean, deduped conversions across every ad platform.
- Upload kit + failure modes
The Offline-Conversion Upload Kit
Upload closed revenue back to Google Ads the way the API actually wants it — plus the six errors that silently drop your data.
- Propagation kit
The Consent Propagation Kit
Carry one consent decision all the way to the ad platforms — so attribution stays legal without going dark.
- Envelope reference
The Meta CAPI Envelope Kit
The exact Conversions API envelope — hashed, deduped against the pixel, and shaped the way Meta scores match quality.
The boring stack that prints.
On the workbench.
- AI assistant
Ask the Playbook
A retrieval assistant trained on the whole library — ask it how to wire any of this, in your own words. Shipping with the member portal.
Get the next kit the day it ships.
One email per kit — the build, not a newsletter. No drip sequence, no spam. Unsubscribe in one click.
Hand us the kit. We'll ship the system.
20 minutes. Tell us what you're building, hear what we'd ship in the next 90 days. No pitch deck.
