A before/after slider that did not move scored one out of ten on an internal rubric. Rebuilding it honestly meant printing an admission in the caption — and the accessibility pattern that came out of it is the part worth stealing.
Receipts in the Search Console.
Three operators shipped real numbers on the AI-native stack. Click into the work.
- Elite Metal Welding Solutions Welding · Fabrication1 → 7.9 Proof-of-craft rubric score, of 10 Self-assessed on the same internal rubric — an independent adjudication has not run
- Pro Comfort Solutions × UAC HVAC → Roofing translationBreakout Organic reach Education-led, then amplified with paid
Chicago HVAC family business — Pro Comfort Solutions — turned a dormant Instagram account into a breakout organic channel with knowledge-first Reels, then amplified the proven winners with disciplined paid spend. The same playbook now ports to United American Construction's roofing launch.
- United American Construction Storm restoration0 Vendor messages ever received On either rail — every inbox row traces to our own handsets and probes
Everything built across fourteen sprints now passes its tests. Almost none of it has ever been used. This case study is about that gap — how it was measured, and why the agency owns a share of it that agencies usually assign to the client.
The next case study might be yours.
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