Case studies

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  • Elite Metal Welding Solutions Welding · Fabrication
    1 → 7.9 Proof-of-craft rubric score, of 10 Self-assessed on the same internal rubric — an independent adjudication has not run

    A before/after slider that did not move scored one out of ten on an internal rubric. Rebuilding it honestly meant printing an admission in the caption — and the accessibility pattern that came out of it is the part worth stealing.

  • Pro Comfort Solutions × UAC HVAC → Roofing translation
    Breakout Organic reach Education-led, then amplified with paid

    Chicago HVAC family business — Pro Comfort Solutions — turned a dormant Instagram account into a breakout organic channel with knowledge-first Reels, then amplified the proven winners with disciplined paid spend. The same playbook now ports to United American Construction's roofing launch.

  • United American Construction Storm restoration
    0 Vendor messages ever received On either rail — every inbox row traces to our own handsets and probes

    Everything built across fourteen sprints now passes its tests. Almost none of it has ever been used. This case study is about that gap — how it was measured, and why the agency owns a share of it that agencies usually assign to the client.

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