They're winning deals with a weaker page. Prove it, then take them.
Your site versus theirs — five axes graded win/tie/lose with evidence quoted from both pages, plus one shared AI-engine sweep counting who actually gets cited. The card a rep runs live.
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Five axes, one verdict Positioning, offer, proof, AI visibility, conversion path — win/tie/lose, each with evidence quoted from BOTH pages.
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The AI-search axis is measured One shared 25-answer engine sweep counts you and them in the SAME answers. Not vibes — counts.
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Where they beat you The honest gaps, quoted from their page. Knowing them is the price of the win plan.
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The rep talk-track · email-gated What the prospect will say, and what you say back — runnable live on a call.
What it checks
- Positioning, offer strength, proof, and conversion path — graded from BOTH pages, every verdict with a verbatim quote from each side
- AI-search visibility measured, not claimed — one shared 25-answer engine sweep counts you and them in the same answers
- Where they honestly beat you — quoted from their page, because the win plan starts there
- The wider field — who else the engines cite in your category, counted
What it won’t do
- Nothing about the competitor is invented — every claim traces to their scraped page or a counted engine answer.
- Both scrapes are graded honestly — a JS-shell page is flagged as a static read, theirs or yours.
- One matchup per card. Same company against itself doesn’t run, and we cap this tool hardest — it’s the most expensive one we serve.
- No login, no card. The verdict and axes are free; the win angles, rep talk-track, and citation set unlock with a work email.
Before you run it
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Is comparing competitors like this even fair?
It’s exactly what your buyer does before the first call — two tabs open, one decision. The card just does it with evidence quoted from both pages and engine citations counted, instead of vibes.
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Where does the AI-visibility verdict come from?
One shared category sweep — 25 real buyer prompts across five engines, with neither brand named in the prompts. Both sides are counted in the same answers, so the comparison can’t be gamed by phrasing.
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Can my sales team actually use this?
That’s the gated layer: an objection talk-track — what the prospect says, quoting the competitor’s strength, and what your rep says back. Built to be run live on a call, not filed in a drive.
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What if their site is better than ours everywhere?
Then the card says so, quotes why, and the win plan starts from their weakest claim. An honest losing card is worth more than a flattering one — you can fix what you can see.
