Free tool · ~10 seconds · no login

Your revenue has a math problem. Do the arithmetic.

Answer six taps about how your business makes money — see your modeled monthly revenue, the recoverable gap, and which engagement tier your own numbers point to. Every figure shows its math.

The shape of the business

What are you?

Optional — it sharpens the tier match, models nothing on its own.

Where leads leak

How fast does a new lead hear back?
What happens to leads that don’t close?

Pure math — about 10 seconds, no AI call, no scrape. Every figure ships with its arithmetic printed. Illustrative estimate, not a forecast.

  • Your math, printed

    Leads × close × job value — the current state as arithmetic you can check, not a badge.

  • The recoverable gap

    Capture and volume levers at conservative sourced bands. Already fast? The lever reads zero — honestly.

  • The tier your numbers earn

    Ignition, Engine, or Command — recommended by the model, with the ROI multiple shown against the price.

  • 12-month view · email-gated

    The honest ramp (full effect by month six, not month one) plus the per-lever plays behind each dollar.

What it checks

  • Your current-state revenue — leads × close rate × average job, printed as arithmetic you can check
  • The capture gap — what slow response and thin follow-up leave on the table, at conservative sourced bands
  • The volume gap — what a conversion-path pass adds from the same traffic (+8–12% band, center used)
  • Which tier your numbers earn — Ignition, Engine, or Command, with the ROI multiple shown against the price

What it won’t do

  • No AI, no scrape, no black box — the whole model is deterministic math over the numbers you tap in.
  • Every multiplier is a conservative, sourced band from our published constants (v1) — we never invent a lift percentage, and firms already answering in minutes see a capture lift of ZERO.
  • Illustrative estimate — assumptions shown, not a forecast or a guarantee. Your numbers set the real figure.
  • No login, no card. The model is free; the 12-month projection and per-lever plays unlock with a work email.
Straight answers

Before you run it

  • Where do the lift percentages come from?

    A versioned constants table sourced from published industry research — conversion-path lift at +8–12% relative (we use the center), capture recovery capped at +30% and gated to firms that actually respond slowly. When sources are thin, we lower the default. The table is the boundary; the tool never invents a number.

  • Is this a revenue forecast?

    No — and it says so on every figure. It is an illustrative model at stated assumptions: a possible dollar impact from levers you can see and challenge. The math is printed precisely so you can reject it.

  • Why does it recommend a tier?

    Because the tier is a consequence of the math — capture-dominant gaps point at the ops layer, volume signals point at the growth engine. The recommendation shows the modeled gain as a multiple of the tier price, and you can challenge every input feeding it.

  • What if I already answer leads in minutes?

    Then the capture lever reads zero and the report says there is nothing to recover there. An honest zero beats a flattering model — that is the whole point of the tool.