Industry · 4 items

Contractors

Everything we have published for this industry — the client work, and the playbooks behind it.

Case study
Only 3 of 29 signed jobs carried a dollar value. Now $1.25M is on the 8 a.m. report

A storm-restoration contractor's CRM held its signed work, but only 3 of 29 signed jobs carried a dollar value, so the pipeline could not be read in money. We built an automated operating report that has landed on phones at 8 a.m. for 75 mornings running, flagged the gap, and fixed a stale sync of our own that had understated collections by $338,531. Today the report tracks $1.25M in contract value across 53 of 66 signed jobs.
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Methodology · 8 min read
Proximity Beats Reviews, and a Name Is Not a Page

A 5.0 shop with hundreds of reviews loses the map pack at 7.5 miles to a 5.0 shop with 18. Proximity wins - and the one page that ranks organically does it for a reason no template can copy.
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Methodology · 11 min read
The LSA Answer Rate Everyone Asserts and Nobody Publishes

Everyone asserts that answer rate drives Local Services rank. Nobody publishes a measurement. Here is one: 46 filtered consumer calls, hour by hour, against a 94% reach collapse.
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Methodology · 3 min read
Contractor Sites That Book Jobs: the Kadence Pro Way

A contractor doesn't need a bespoke build — they need a site that books jobs and that they can edit themselves. Why WordPress + Kadence Pro is the no-brainer for trade and home-services sites, and what one actually needs to convert.
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