Industry · 4 items

Contractors

Everything we have published for this industry — the client work, and the playbooks behind it.

Case study
A proof-of-craft section that scored 1 out of 10, rebuilt honestly

A before/after slider that did not move scored one out of ten on an internal rubric. Rebuilding it honestly meant printing an admission in the caption — and the accessibility pattern that came out of it is the part worth stealing.
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Case study
Stop selling. Start teaching. The customers will come

Chicago HVAC family business — Pro Comfort Solutions — turned a dormant Instagram account into a breakout organic channel with knowledge-first Reels, then amplified the proven winners with disciplined paid spend. The same playbook now ports to United American Construction's roofing launch.
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Case study
Fourteen sprints, and the adoption gap

Everything built across fourteen sprints now passes its tests. Almost none of it has ever been used. This case study is about that gap — how it was measured, and why the agency owns a share of it that agencies usually assign to the client.
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Methodology · 3 min read
Contractor Sites That Book Jobs: the Kadence Pro Way

A contractor doesn't need a bespoke build — they need a site that books jobs and that they can edit themselves. Why WordPress + Kadence Pro is the no-brainer for trade and home-services sites, and what one actually needs to convert.
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